Pricing strategy matters as much as the headline number.
Fixed-price works best when scope is clear
Landing pages, brochure sites, and tightly defined builds are usually best quoted on a fixed-price basis.
Custom quotes suit complex builds
When integrations, workflows, or multi-role systems are involved, a scoped estimate is more honest than a generic package.
Retainers support ongoing growth
Support, maintenance, content changes, and performance improvements are best handled as monthly services.